BILLBOARD ADVERTISING CAMPAIGN
Rugby High is a long-established girls’ grammar school with an excellent academic record. The management team wanted to attract Year 12 students from other secondary schools to their high achieving Sixth Form and had decided to run a poster campaign at transport hubs in order to reach students in nearby Coventry and Northampton as well as Rugby itself. The idea was to run this in conjunction with a paid Facebook campaign.
The school needed a concept for the campaign. We decided to look at it from the students’ viewpoint: what did they aspire to be in their future careers? Rugby High is an excellent place of study for those who know what they want to achieve, so we decided to present some popular career choices with the tagline, “Rugby High can get you there”.
Using the school’s existing photography, we created a series of six large scale posters, all designed to be displayed on Decaux video poster boards in railway stations. In this case we utilised the school’s existing logo and identity. Each poster was designed for its specific venue and included the relevant journey time to Rugby.
The school were delighted with the results and the posters were displayed over a number of weeks in the summer of 2017.