Rugby High, a leading girls’ grammar school, commissioned CC Ltd to work on two new brochures – one for prospective year sevens, and another aimed at students who could join for the sixth form. The school is keen to attract students who may otherwise overlook a single sex school or who might think a grammar was ‘too posh’ for them.
We wanted the brochures to speak directly to the girls, and so we chatted with groups of students from each year. They gave us some great insights and helped us write the brochures in an accessible, conversational way to overcome preconceptions and present the school as it really is: a supportive, inclusive learning community.
On reading the brochures, one governor said, “This is the best piece of marketing for a school I have ever seen”. Naturally, we were flattered.
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