First Class Safety specialises in industrial health and safety consultancy and training, including forklift trucks, fire safety and first aid. Having expanded and taken on new premises in the form of a fully-equipped training centre, the business needed a new brand along with a website and marketing materials.
CC designed a brand new logo for FCS. As you can see, it contains an elliptical reference to rugby football, reflecting the business’s location in Rugby, Warwickshire. This branding and colour scheme is carried through onto the business cards, leaflets and website.
When we looked at competitor websites, one thing we noticed was that it wasn’t always easy to see at a glance the services on offer, or for visitors to go straight to the information they wanted. The FCS site has been designed from scratch with the aim of giving visitors clear and immediate options to select the services they are interested in.
How easy is it for new visitors to find what they are looking for on your website?