His skill lies in making words count. Phil writes for a wide range of businesses in the UK and overseas, and over the last five years has worked on marketing material in areas from health and leisure to business and financial services. His specialist niche is in working with companies who either manufacture or provide a product or technical service.
With any marketing communication, Phil’s role is to ask questions like, “Who is going to be reading it? Why? What do they want – and how can we make it understandable, memorable and persuasive?”. His concise, conversational style of writing takes the waffle out of B2B communication and helps his B2C work make a direct and instant connection with readers.
Phil is the freelance English language editor for the Western Europe division of Roto Frank, a multinational German-owned manufacturer of construction and fenestration products, and helps them with marketing communication and social media content.
He also works with a Belgian company that designs and manufactures premium brand outdoor furniture, and also undertakes projects with a number of SMEs in the UK in a wide range of sectors, working on everything from websites and brochures to mailing campaigns and any other areas in which the right words make a difference.